Paula J. Serios
Paula J. Serios

Disrupting for
the Greater Good

Paula J. Serios
Strategic Marketing Executive

Seeking Marketing Leadership role as Chief Marketing Officer or Vice President Marketing in key categories:

Education
Healthcare
Philanthropy
Professional Services
Sustainable Energy
Social Enterprise

 

Currently engaged as
Founder & Chief Marketing Officer, SPIRTO Consultancy [spirto.com]
Fractional Chief Marketing Officer, Emergency Groups’ Office

Clients: Discovery Channel, Simple Truth, Pergo Flooring, GENTECH, Hotelements;
Confidential Clients:  Life Insurance Company; Leadership Development Company, Technology Start-ups

 

Stories and Perspectives

 
 

Creating a Next Level Brand

 
 
 
 

Increasing Market Share

 
 
 
 

Building a Digital Marketing Department

 
 

Brand Vision

Strong brands connect with customers and build loyalty. I know how to build brands and customer ecosystems that grow market share. Innovative and entrepreneurial, I excel at leading omni-channel efforts that build brand performance.

 
“Paula is one of the most engaging and thoughtful marketing strategists I have had the pleasure of working with while at Mission Hospital. Under Paula’s marketing headship the “Mission Brand” was created, promoted and ultimately flourished – allowing Mission to entice generous donors, hire compassionate and talented nurses and attract brilliant physicians’ partners.”
— Kenneth McFarland, Chief Executive Officer, Fountain Valley Regional Hospital & Medical Center (Former President & CEO, Mission Hospital)
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Career Highlight

Silverado Care Scenario Snapshot

Project: Brand Commercialization

  • A universal brand captured by the tag line Lives Enriched was supported coupled with 6 universal target segments across 3 business units.  A comprehensive brand launch and ongoing communication internally was an origination point while a message platform was developed for each unit, service and product.

  • A message algorithm was modeled and a sales message app developed so that a sales associate could discern the specific message points to sell to each audience.  Sales increased 19% and sustained 11% going forward.

Powerful Leadership

True leadership inspires collaboration and peak performance. I know how to build and coach teams across all facets of marketing and cross-functionally. I effectively garner influence across stakeholders while fostering collaboration and building relationships.

 
“Paula is one of the best leaders I have had the pleasure of working with. She has the tenacity, drive and vision that inspire great performance coupled with a fun and compassionate spirit. Her approach to strategic marketing is truly first class!”
— Kalup Alexander, Digital Marketing Operations Manager, Word & Brown Companies
 
 
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Career Highlight

St. Joseph Health/Mission Hospital Scenario Snapshot

Project: Micro Blitzes

  • 3:1 return-on-investment of total marketing expenditure to profit.
  • Over $7 million in profitable revenue for the Mission Heart Center across four years. 

Proven Results

Strong marketing programs grow revenue and profit. I know how to deliver results, solve problems and create strategies that breakthrough and succeed. I possess both strong analytical and operational skills that drive impact in complex environments. 

 
“Paula is always a strategic marketer, focused on measurable outcomes and business development. She is a forward-looking leader that can add value through deliberate analysis of business goals/challenges and offer recommendations based on an organization’s space within the market. ”
— Hansel Ramirez, Senior Client Engagement Manager , Marichich Health
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